Scale and drape
Necklaces are judged on length and size. A dainty pendant shown filling half the chest, or a 45 cm chain shown at choker length, leads straight to returns. We place pendants at true scale on the collarbone and keep the chain style as it is: a cable stays a cable, a rope stays a rope.
Images for every channel
- White packshots with the chain laid in a clean curve.
- Still life scenes with the pendant on stone, linen or in an open box.
- On model images for product pages and social posts.
- 4:5 social ad visuals with room for a headline.
Gold chains and lockets
Fine gold chains and lockets are a strong fit. Metal tone is held exactly, so 14k does not turn into 22k yellow and white gold does not read as silver.